The Association of National Advertisers has just released its highly anticipated report on commercial production practices today, concluding that marketers need to do a … Read the whole story
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The most important takeaway for investors is that this study, like the media transparency report released in June of last year, could serve as … Read the whole story
As part of its widely anticipated effort to start an ESPN streaming service, Disney said it would buy another 42% of the BAMTech streaming … Read the whole story
COMMENTARYThe problem is that Sinclair has a conservative slant to its newscasts. Sinclair is in the media watchdogs' crosshairs because it's the largest single … Read the whole story
In a blog post on Tuesday, Facebook announced it will stop charging advertisers in its Facebook Audience Network (FAN) if someone clicks on a … Read the whole story
Fox no longer has "American Idol," but it will have a new singing competition show, which hopes to deliver higher entertainment programming viewer levels … Read the whole story
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Entertainment hackers have received monetary compensation from a majority of companies that have been targeted. This speaks to the fluid nature of fast-moving, digitally … Read the whole story
In a series of new studies commissioned with the research firm, Twitter provided an average of 6% incremental audience reach to TV across four … Read the whole story
IPG's MAGNA and sibling out-of-home specialist Rapport issued a new report yesterday that reads like a David Letterman top-10 list about why OOH is … Read the whole story
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The marketing world may soon get some new guidance on what they should be doing with artificial intelligence. A working group focusing on artificial … Read the whole story
Pinterest is expanding its video ad offerings, Adweek reports. “Pinterest started testing Promoted Video last August with brands including General Mills, Kate Spade New … Read the whole story
