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by Wayne Friedman
Concerns over accelerating cable TV subscriber losses sparked a steep sell-off of big media stocks. Comcast expects to report a loss of 100,000 to … Read the whole story
by Joe Mandese
In another step toward the end-to-end automation of radio media-buying, Cumulus Media this morning announced an agreement to license WideOrbit's traffic software at all … Read the whole story
by Joe Mandese
The Trade Desk on Thursday morning announced a "deeper integration" with Tremor Video that will enable media buyers to access more premium programmatic inventory … Read the whole story
by Joe Mandese
WPP continues to hedge its content bets, announcing a strategic investment this week in promising podcasting company, Gimlet Media Inc. WPP said it is … Read the whole story
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by Wayne Friedman
The Roku Channel will have, on average, about half the advertising of traditional linear ad-supported TV. No subscriptions, fees or logins are required, says … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If you have spent any time around this business, you know that hyperbole is simply the lingua franca of ad tech. More always seems … Read the whole story
by Steve McClellan
WPP's Essence has tapped Gerber to fill the new position of senior vice president, investment, North America as the agency continues to expand its … Read the whole story
by Steve McClellan
The new role is being filled by Stuart Garvie, who is returning to GroupM Canada after a stint with Bell Media. Read the whole story
COMMENTARY
by Gregg Rogers
Digital audio is one of the five most common in-app activities, according to eMarketer, rivaling social networking, gaming, video viewing and messaging. Additionally, audio … Read the whole story