by Joe Mandese
Nielsen Tuesday updated clients on release dates for data impacted by the disruption of its processing systems, due to Hurricane Irma. "We are in … Read the whole story
by Wayne Friedman
Following other big media agencies' advertising downgrades, eMarketer is lowering its estimates for total U.S. TV advertising in 2017 -- projecting just a 0.5% … Read the whole story
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by Joe Mandese
Video remains the dominant entertainment content format. But it is increasingly coming from sources other than a conventional television signal, according to TiVo Corp. … Read the whole story
by Joe Mandese
Marketers are currently spending an average of 16% of their marketing budgets on technology, according to an analysis of the so-called "martech" market released … Read the whole story
by Laurie Sullivan
An estimated 50,000 industry insiders will gather in New York for Advertising Week between Sept. 25 and Sept. 29. Meet the woman leading the … Read the whole story
by Wayne Friedman
The campaign's four national TV spots, which will roll out through December, are stylized to resemble the new Hulu user interface and feature actress … Read the whole story
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by Steve McClellan
Those that aren't fully complaint could be subject to fines totaling hundreds of millions and possibly billions of dollars (4% of global revenue). Read the whole story
by Laurie Sullivan
The changes integrate technology such as ads.txt, which Google has spent time promoting in an effort to rid the advertising industry of counterfeit inventory … Read the whole story
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by Wayne Friedman
Distributed by the Sinclair Broadcast Group, Stadium will initially be available in 57 U.S. markets via digital subchannels, covering more than 40% of U.S. … Read the whole story
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by Wayne Friedman
The rebranding underscores a new focus: the sell-side programmatic video business. Jennifer Catto, CMO of Telaria, noted that it "reflects our belief that advertising … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Philo, a new service of live, linear digital networks, will be cable-only with no sports channels. Monthly subscriptions are expected to be less than … Read the whole story