by Joe Mandese
Due to disruptions caused by Hurricane Irma in the homes of panelists located in the affected areas, Nielsen has informed clients that ratings for … Read the whole story
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by Wayne Friedman
With the expected $85.4 billion deal for Time Warner soon to close, Randall Stephenson, chairman/CEO of AT&T, says there is big advertising revenue potential, … Read the whole story
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by Gavin O'Malley
The tech titan is offering new "monetization eligibility standards," which outline acceptable publishers and content. In addition, Facebook is expecting that publishers have an … Read the whole story
by Joe Mandese
Video consumed on mobile devices may be flattening out, according to the latest installment of a global video consumption tracking study released today by … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
With the 69th annual Primetime Emmy Awards coming this Sunday, Sept. 17 on CBS, here are a few things we can glean about TV … Read the whole story
by Joe Mandese
Half of all European display advertising is now traded programmatically, according to findings of a study conducted by IHS Markit for IAB Europe, released … Read the whole story
by Joe Mandese
Ad technology developer Collective this morning released a new advertising management tool as part of its enterprise management system. The new tool, dubbed Multi-Platform … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The future for TV stations may not be about entertainment programming -- only real-time TV programming, news content or other similar programming. Such choices … Read the whole story