MediaDailyNews
Monday, October 16, 2017
  • Mobile Dominates Internet Ad Spend

    Two-thirds of individuals in the 52 countries examined by Zenith (66%) will own a smartphone in 2018, up from 58% in 2016. This spread … Read the whole story

  • Digital Media Advertising To See Q3 Double-Digit Growth

    The big four ad revenue-producing digital media companies -- Google, Facebook, Twitter and Snap -- are expected to see a collective steady 25% rise … Read the whole story

  • AT&T Filing Reveals OTT May Be Offsetting 'Big Bundle' Erosion

    As a new SEC filing from AT&T shows, traditional video bundles are on the decline, while streaming bundles are on the rise. Can the … Read the whole story

  • Fandango To Buy MovieTickets.com, Online Ticket Sites Merge

    Reports suggest the deal will increase Fandango's global screen count by around 20%, to 40,000. MovieTickets will expand Fandango to include theater exhibitors, such … Read the whole story

  • TV's New ROI For Marketers: Thor

    Reports suggest TV networks want a new ad alternative, pushed by a third-party ad-tech company. The effort is called "Thor" -- based on consumer … Read the whole story

  • Total Viewers Or Better Demos: Who's No. 1 In Late Night?

    By the measuring stick that most people understand best, "The Late Show with Stephen Colbert" is the nation's top-rated late-night show. Read the whole story

  • Mattress Firm Gets In Bed With Spark Foundry

    Spark Foundry will be responsible for an integrated media strategy that includes media planning, buying and performance across multiple channels. Read the whole story