The Interactive Advertising Bureau wants marketers and brands to embrace vertical video, and it is ready to show them the best way to do … Read the whole story
To push for higher revenue results, the company said it would eliminate "buy" side transaction fees for its advertising platform. Total advertising spend through … Read the whole story
With new over-the-top services, TV fans on the big YouTube platform are likely to have a strong influence on programming and platforms. Read the whole story
Hulu, the over-the-top streaming video service owned by Fox, Disney, NBCUniversal and Time Warner, is now available through Nintendo Switch video game consoles. Hulu … Read the whole story
"You owe your users full information regarding when, where, and how they may have been unwitting participants in Russia's campaign to sow division and … Read the whole story
The Russian influence seems to go much further than political ads. Google says the company's circumstance is different from other companies like Facebook and … Read the whole story
The right consumer price for future OTT platforms that compete with Netflix seems clear -- start lower. But determining the right marketing message is … Read the whole story
There are a multitude of macro-societal changes in American culture causing people to shrug off football in general and the NFL in particular. It … Read the whole story