by Wayne Friedman
In the wake of Sean Hannity's coverage of allegations against Alabama Senate candidate Roy Moore, some advertisers have reportedly pulled out of the show, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
If advertisers pull ads from a show because of content, they might be subject to a "reverse TV advertising boycott." In short, consumers smashing … Read the whole story
by Aaron Baar
In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to … Read the whole story
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by Wendy Davis
Facebook is urging the Federal Election Commission to craft flexible rules for political ad disclaimers, arguing that advertisers should be able to make disclaimers … Read the whole story
by Joe Mandese
Add AMC Networks to the list of media suppliers championing time as the new metric for audience exposure. "We're transforming everything to time," Thomas … Read the whole story
COMMENTARY
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Ad dollars follow consumers online, so will fraudsters looking to benefit from the massive spend flooding into digital channels the final seven weeks of … Read the whole story
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by Alex Weprin
Nearly all households that consume TV content on any platform also engage in "co-viewing" of that content, a trend that brands and marketers should … Read the whole story
by Wayne Friedman
Streaming video services are better at helping TV consumers: 79% of all consumers, including pay-TV subscribers, and 90% of those under 30 agree that … Read the whole story
by Alex Weprin
Dish's over-the-top video service Sling TV and video ad serving platform SpotX are teaming up to launch private marketplaces that let advertisers target two … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
If there was one theme that would sum up the quarterly financial earnings calls of the big television companies this past quarter, it would … Read the whole story
by Wayne Friedman
Fullscreen aimed to be a big broad play in the OTT space for TV and movie content -- a Netflix for younger demographics. Fullscreen … Read the whole story
by Larissa Faw
Among the report's key findings is that almost none of these changes occurring within the video landscape benefit the original advertisers who helped build … Read the whole story
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by Laurie Sullivan
Univision Creator Network (UCN), a Hispanic-focused network, and Mazda North American Operations (MNAO) will announce a partnership Tuesday with Alan Estrada, a travel influencer. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Although voice is the new user interface and search tool and a source of revenue for brands, the software behind hardware assistants doesn't always … Read the whole story
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by Alex Weprin
The launch bundle will cost $16 per month, and will include more than 35 channels, including those from AMC Networks, Viacom, Discovery Communications and … Read the whole story
by Joe Mandese
Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed a $6 million Series B funding round from previous investors. The company, which … Read the whole story
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by Laurie Sullivan
The campaign emphasizes Adobe's belief that deep intelligence and amazing design are fundamental to creating compelling experiences that help brands stand out. Participating brands … Read the whole story