Any Microsoft Advertising clicks coming from pages that do not have its Clarity analytics tool will be filtered out, resulting in non-billable impressions and … Read the whole story

The agency claims the recently acquired data enables its homegrown Alli system to operate light years ahead of other commerce analytics platforms. Read the whole story

Reddit is testing a customizable interactive ad format with select advertisers. "Interactive Ads" introduces various ad types that invite Reddit users to "play, participate, … Read the whole story

Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with … Read the whole story

Optimization isn't about choosing one Google platform - it's about using all types that serve different needs. YouTube now dominates Google with top-cited sources … Read the whole story

A scandal at the BBC has resulted in the resignations of its top two executives and raised questions about media bias. Read the whole story

Rebecca Kelly Slaughter is asking the Supreme Court to rule that Trump lacked authority to remove her from the FTC. Read the whole story

Nevada can proceed with a lawsuit alleging that TikTok's design features, such as videos that play automatically, injure young users by addicting them to … Read the whole story

iHeartMedia and TikTok are collaborating on a new "TikTok Podcast Network," a digital radio station and live event integrations featuring TikTok creators-turned-podcasters. Read the whole story

Her new movie is thus far a flop, and some are speculating that Sweeney's politics are at least partially to blame. Read the whole story

Because YouTube TV is now up against Disney, the stoppage of service for ABC Television Network, ESPN and ABC TV stations is a big … Read the whole story

The "Honor Through Action" movement campaign aims to ensure veterans and their families are honored year-round beyond the Veterans Day. The funds will go … Read the whole story

Ad declines for Paramount Skydance's direct-to-consumer business were due to underperformance from Pluto TV. Read the whole story

The company filed what will likely be its final earnings report as a public company after the close of markets on Monday afternoon. Read the whole story