In the wake of Sean Hannity's coverage of allegations against Alabama Senate candidate Roy Moore, some advertisers have reportedly pulled out of the show, … Read the whole story
If advertisers pull ads from a show because of content, they might be subject to a "reverse TV advertising boycott." In short, consumers smashing … Read the whole story
In today's politically charged climate, a potential backlash might be waiting around the corner for any brand at any time, and it's likely to … Read the whole story
Facebook is urging the Federal Election Commission to craft flexible rules for political ad disclaimers, arguing that advertisers should be able to make disclaimers … Read the whole story
Add AMC Networks to the list of media suppliers championing time as the new metric for audience exposure. "We're transforming everything to time," Thomas … Read the whole story
Ad dollars follow consumers online, so will fraudsters looking to benefit from the massive spend flooding into digital channels the final seven weeks of … Read the whole story
Nearly all households that consume TV content on any platform also engage in "co-viewing" of that content, a trend that brands and marketers should … Read the whole story
Streaming video services are better at helping TV consumers: 79% of all consumers, including pay-TV subscribers, and 90% of those under 30 agree that … Read the whole story
Dish's over-the-top video service Sling TV and video ad serving platform SpotX are teaming up to launch private marketplaces that let advertisers target two … Read the whole story
If there was one theme that would sum up the quarterly financial earnings calls of the big television companies this past quarter, it would … Read the whole story
Fullscreen aimed to be a big broad play in the OTT space for TV and movie content -- a Netflix for younger demographics. Fullscreen … Read the whole story
Among the report's key findings is that almost none of these changes occurring within the video landscape benefit the original advertisers who helped build … Read the whole story
Univision Creator Network (UCN), a Hispanic-focused network, and Mazda North American Operations (MNAO) will announce a partnership Tuesday with Alan Estrada, a travel influencer. … Read the whole story
Although voice is the new user interface and search tool and a source of revenue for brands, the software behind hardware assistants doesn't always … Read the whole story
The launch bundle will cost $16 per month, and will include more than 35 channels, including those from AMC Networks, Viacom, Discovery Communications and … Read the whole story
Choozle, a Denver-based programmatic advertising platform founded in 2012, has completed a $6 million Series B funding round from previous investors. The company, which … Read the whole story
The campaign emphasizes Adobe's belief that deep intelligence and amazing design are fundamental to creating compelling experiences that help brands stand out. Participating brands … Read the whole story