"Social media platforms tout their ability to target portions of the electorate with direct, ephemeral advertisements -- visible only to the targeted individual users," … Read the whole story
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers … Read the whole story
LinkedIn Marketing Solutions has created a way for businesses to solicit people for their information through ads on the social network. Read the whole story
The shift to digital away from traditional media reflects changing media consumption habits of target audiences, Gartner's Anna Maria Virzi tells "Marketing Daily." Read the whole story
With bots multiplying and fraudsters becoming increasingly sophisticated, it's becoming harder to predict where ad fraud is headed. Read the whole story
A new agency has launched, claiming that blockchain will enable advertisers to track their spend like never before. Read the whole story
Marissa Jimenez spent nine years at Comcast before joining Altice USA. Mike Bologna, the former president of the unit, left earlier this year to … Read the whole story
Modern communications technologies are extraordinarily powerful, both in the marketplace of ideas as well as in the promotion of consumer products. More openness in … Read the whole story
As more consumers begin to make purchases with their voice, the ability to identify the person through inflections and behavioral tones in their speech … Read the whole story
Are social media functions the secret sauce for OTT? Philo, a new digital package of live, linear TV networks sans broadcasting or sports channels, … Read the whole story
"At Nissan, we value the importance of diversity within our overall marketing communications," says Lanae Jackson, Nissan's multicultural marketing manager. Read the whole story