A group of well-known news publishers, including 'The Washington Post,' 'The Globe and Mail' and 'The Economist,' are launching a new set of transparency … Read the whole story
Viewing among the three big cable networks -- MSNBC, CNN and Fox News Channel -- is 15% higher than a year ago, with the … Read the whole story
The new service, they said, is designed to help CMOs work with peers, academics and a variety of experts to innovate marketing accountability. Read the whole story
Adobe Advertising Cloud Search, the company's search advertising solution, deepened its relationship with Microsoft Bing on Wednesday with the announcement of Retargeting Lists for … Read the whole story
MEDIA Agency of the Year: Havas Media Group; OMMA Digital Agency of the Year: Big Spaceship; Holding Company of the Year: Dentsu Aegis Network; … Read the whole story
MediaPost has inducted nine executives into its annual "All Stars," including: Chris Hollander, Panera; Jonathan Mildenhall, (formerly) Airbnb; Laurent Potdevin, Lululemon; Michael Epstein, Carat; … Read the whole story
It's no secret the ANA report on media transparency last year led a lot of marketers to rethink their media strategies. Read the whole story
SI TV won't focus on broadcasting live games or panels discussing game highlights. Instead, Time Inc. said the goal of SI TV is storytelling, … Read the whole story
TVision Insights found that viewers 65+ and low-income TV homes are most attentive to TV programming and ads, while those 18 and younger were … Read the whole story
Reports have lingered for more than a week that the DOJ will file a lawsuit demanding that AT&T, as part of its proposed deal … Read the whole story
The agency will lend its promotion and marketing expertise to startups within the American Underground community while gaining knowledge about leading-edge technologies that can … Read the whole story
The mobile video advertising platform Receptiv is launching an outstream video product, Reveal, set to roll out Thursday to around 40 publishers, including Thought … Read the whole story
Google's value, driven by strong purpose and customer experience, increased 17% to $286 billion, compared with the 2017 BrandZ Global Top 100 ranking. Read the whole story