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by Larissa Faw, Steve McClellan
GroupM forecasts 4.3% global ad expenditure growth next year. Magna says ad revenue growth will be up 5.2%, with help from special events like … Read the whole story
by Joe Mandese
A week after President Donald Trump created a media storm by using a photo opportunity intended to honor World War II Native American code … Read the whole story
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by Gavin O'Malley
The decision comes just months after Facebook head Mark Zuckerberg told investors that pre-rolls weren't in the company's future. Unveiled in August, Watch represents … Read the whole story
COMMENTARY
by Joe Mandese
For all the industry debate surrounding its potential for fraud, lack of brand safety and other unsavory outcomes, programmatic media buying continues to represent … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Could a new logo for decent content be the quality kitemark that online advertising desperately needs? Read the whole story
by Wayne Friedman
With the exception of Netflix and Amazon Prime, OTT services experience churn rates exceeding 50% of their subscriber base, Parks Associates says. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Bad news for advertisers, agencies and TV networks: More and more entertainment content that doesn't rely on ad revenue and advertising so terrible that … Read the whole story
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by Alex Weprin
The site will stop uploads effective immediately, with videos viewable and exportable until December 15. Paid channel subscriptions will be suspended immediately as well. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV advertisers' reactions to sexual harassment news about big TV news talent, most recently NBC's Matt Lauer and CBS' Charlie Rose, have been quiet. Read the whole story
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by Alex Weprin
Swrve, a mobile marketing and consumer engagement platform company, is expanding its reach to over-the-top streaming video devices like Roku, Apple TV and Chromecast. Read the whole story
by Alex Weprin
As more and more consumers shift their viewing habits to streaming and over-the-top platforms, the opportunity for content providers is expansive. The only problem? … Read the whole story
by Melynda Fuller
'Reader's Digest' and 'The Family Handyman' web editions hit record highs in October. Read the whole story