by Joe Mandese
Following weeks of speculation, The Walt Disney Co. this morning announced a deal to acquire the bulk of 21st Century Fox -- including its … Read the whole story
by Wayne Friedman
Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie … Read the whole story
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by Alex Weprin
Over-the-top video advertising now counts for 26% off video ad spend, up from just 8% a year ago, according to data from SpotX, a … Read the whole story
by Joe Mandese
The good news is that marketers and ad agency execs do not plan to eliminate staff in their organizations over the next six months. … Read the whole story
COMMENTARY
by Vittorio Bonori, Op-Ed Contributor
There has been a lot of discussion about the value that brands have been getting from their internet advertising. Some argue they are spending … Read the whole story
by Alex Weprin
Mobile carrier T-Mobile will launch a nationwide over-the-top streaming video service in 2018, built on technology from Layer3 TV, which it is acquiring. Read the whole story
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by Laurie Sullivan
Microsoft announced Wednesday a partnership with Reddit to serve community content into Bing search results and offer a series of tools that support marketers. Read the whole story
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by Laurie Sullivan
Bing has created a new way to search that is interactive and can build on previous searches to provide the best answer. Read the whole story
COMMENTARY
by Eric Fischer, Op-Ed Contributor
Developing a baseline provides for an initial starting point on a graph. Subsequent campaigns provide additional data and dimension, so trends can be developed. … Read the whole story
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by Wayne Friedman
Tracking TV advertising in real-time, iSpot.tv uses screen-level behavioral data from Inscape for brands, networks and media agencies. Smart TV data for iSpot.tv goes … Read the whole story
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by Larissa Faw
That's one of many questions that Accenture raises in its newly released Trends Report for 2018. The firm outlines a handful of trends that … Read the whole story
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by Wayne Friedman
The new Redbox On Demand, now in beta testing, will allow consumers to rental or buy a single movie/TV show through a transactional video … Read the whole story