The new deal with Nielsen includes measurement for Sinclair's local stations, digital broadcast networks and national unwired network. Another big part of the Nielsen … Read the whole story

Local advertising on mobile devices is estimated to show continued strong growth for the next five years, overtaking local TV as the second-biggest local … Read the whole story

Based on what you have watched in the past, Netflix can promote other shows or movies to you it assumes you also will like. … Read the whole story

By platform, broadcast ad spend decreased by 2.9% and radio decreased by 1.2% in 2017 from 2016, while digital increased by 10.16%. Digital makes … Read the whole story

For doubling down on creative media with its new R&D Lab and for helping brands devise innovative messages over the past year, MullenLowe Mediahub … Read the whole story

Mobile has just overtaken tv. It's a massive opportunity, with even larger risk if adland gets it wrong. Read the whole story

It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it's best to … Read the whole story

Amazon, which is known for its technology and cloud services, has been building out an advertising business that many expect will soon rival Google's. Read the whole story

Across industries, marketers are banking on their $5 million-plus ad buys to have long tails, hopefully garnering millions of views well after the game … Read the whole story