by Joe Mandese
Interpublic's Magna unit this morning revised its U.S. ad-spending growth forecast for 2018 up by half a percentage point to 5.5%. The release comes … Read the whole story
by Joe Mandese
"Next week we will be increasing our forecast," Publicis CEO Steve King said during Publicis' Investors Day presentation Tuesday. Noting how ad spending historically … Read the whole story
by Joe Mandese
Fox and NBCU have taken a strong position on reducing ad loads to improve the quality of viewers' experience and the effectiveness of ads … Read the whole story
by Joe Mandese
The dreaded RFP -- or, request for proposal -- is losing favor with ad execs, especially marketers, and the rise in programmatic media-buying may … Read the whole story
-
by Joe Mandese
The Media Rating Council is looking at raising the bar on video ad impressions to "100%" viewable, and has issued an RFP for research … Read the whole story
by Laurie Sullivan
Amazon's awards-based ad technology drops the price of an item as a consumer views an ad for the product. Read the whole story
by Wendy Davis
News that Cambridge Analytica obtained data about 50 million Facebook users has reportedly prompted the FTC to investigate whether the social networking service violated … Read the whole story
-
by Alex Weprin
The Roku Channel, with free movies and TV shows supported by traditional and interactive advertising, will be available on smart TV sets made by … Read the whole story
by Alex Weprin
The campaigns are also launching in cities that the service says have been "hotbeds" for new subscribers, including Austin, Texas and Portland, Ore. Read the whole story
-
by Wayne Friedman
Twitter, seemingly pulled into the Facebook-Cambridge Analytica controversy, was down a big 10.4%, closing at $31.35. Social-media competitor Snap Inc. lost 2.6% to $16.00. Read the whole story
COMMENTARY
by Elliot Aks, Brooke Zingler
Amazon opened Amazon Go in Seattle in January. As media planners, we were fascinated by what we read about the new "Just Walk Out" … Read the whole story
by Joe Mandese
Agency and digital platforms vet Marta Martinez has joined Google as director of agency platforms. She was formerly Chief Revenue Officer of Intersection, the … Read the whole story
-
by Wayne Friedman
Asked to choose five network groups for skinny OTT services, broadcast network groups were led by NBCUniversal, followed by Fox, Disney/ABC and CBS. Read the whole story
by Wayne Friedman
The Alliance hopes to start next year, right after the Super Bowl. The league already has a media partner for its regular season games: … Read the whole story
-
by Alex Weprin
The recent news that Facebook has secured exclusive rights to 25 Major League Baseball games is just the "tip of the spear" for sports … Read the whole story
COMMENTARY
by David Sendroff, Columnist
The IAB's Ads.txt initiative is a worthwhile endeavor in helping advertisers ensure that they are only buying ad inventory from the publishers they intend … Read the whole story
by Larissa Faw
During an investor day event the company laid out plans for further transforming its operations between now and 2020, when it hopes to achieve … Read the whole story
by Wayne Friedman
The average streaming video subscriber is paying for three on-demand services -- collectively spending $2.1 billion per month on SVOD services -- as concerns … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As the prime-time broadcast TV season winds down, we are starting to see headlines about which network is going end up in first place. … Read the whole story