Sparked by revelations surrounding the illicit use of Facebook user data by Cambridge Analytica, the ARF this morning called for new ad industry "guidelines … Read the whole story
The "Facebook Container" extension for Firefox will prevent Facebook from tracking people via the "Like" button. Read the whole story
Most digital marketers find it challenging to accurately measure their programmatic media buys and they think it's their agencies' fault. That's the finding of … Read the whole story
For the week ending March 25, CBS' prime-time average viewers came to 7.5 million. NBC was at 5.3 million viewers, ABC was at 4.8 … Read the whole story
Open AP, the cooperative advanced advertising platform from Viacom, Fox and Turner, now says 800 media agency accounts have been created. Read the whole story
American Internet users are overwhelmingly concerned with recent reports that Cambridge Analytica abused the data of Facebook users to influence the 2016 Presidential election, … Read the whole story
The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad … Read the whole story
B/R Live, named after Turner's Bleacher Report, will include live games from the NBA, UEFA, World Arm Wrestling, PGA Championship and National Lacrosse League, … Read the whole story
eMarketer has released an updated outlook calling for U.S. TV ad spending to erode through 2020. While the agency analyses are generally focused on … Read the whole story
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Video engagement is on the upswing too, according to Integral Ad Science. Read the whole story
Over-the-top streaming video options are growing at a steady clip -- but are not necessarily replacing traditional video subscriptions, according to a new report … Read the whole story
Wipster, a company that builds video collaboration and publishing tools for media companies and marketers, is rolling out two new tools, with advertisers and … Read the whole story
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New streaming apps may ultimately have a major effect because TV consumers could get exactly what they want: an a la carte selection of … Read the whole story
Meredith Corp. wants to prioritize selling ads based on individual titles. Now, if an advertiser wants to advertise in a specific magazine brand, it … Read the whole story
The funding round is comprised of Crypt TV's existing investors, including Blumhouse Productions, NBCUniversal, Lerer-Hippeau Ventures and Advanced Capital. The company has now raised … Read the whole story
Amid rising approval ratings in a number of polls, the tabloid-like aspects of President Donald Trump's alleged extramarital affair with Stormy Daniels appears to … Read the whole story
