January 25, 2023
In, Out Or Something In Between: Trends In Marketing Services
- by Joe Mandese @mp_joemandese, March 28, 2018
The bad news for agencies and other external marketing services providers is that two-thirds of marketers are moving more toward in-house capabilities. The bad news is only 3% of them feel they have perfected the skill sets necessary to adequately handle them internally. That’s the top-line finding from a study …
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