by Larissa Faw
At the 4As Accelerate conference, Publicis Groupe's Arthur Sadoun, P&G's Marc Pritchard and Grey New York's Debby Reiner discussed how they are reinventing the … Read the whole story
by Larissa Faw
Google's Preferred Lineup program will run ads only on videos that have been 100% verified, which has been made easier through new content eligibility … Read the whole story
by Gavin O'Malley
Zuckerberg is expected to appear on Tuesday before a joint hearing of the Senate Judiciary and Commerce committees, and on Wednesday, before the House … Read the whole story
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by Alex Weprin
Local political advertising is poised to boost ad spend on over-the-top video environments, according to a case study released today by video advertising platform … Read the whole story
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by Larissa Faw
Lowcock will put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards. Read the whole story
by Wayne Friedman
The company claims it will increase the value of OTT ad impressions -- as well as accuracy, trust and transparency. Read the whole story
by Wayne Friedman
Viacom wants CBS to improve its offer to merge by nearly $3 billion. Viacom's counterproposal puts the value of the company at $14.7 billion. Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
The NSA is not omnipotent in the cyber world. There are just too many people to keep up with. But at the same time, … Read the whole story
by Larissa Faw
The account was previously handled in-house, but the restaurant chain sought an outside "experienced" agency as it expands beyond its Midwest roots. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers don't hear much about bringing in offline data to optimize online ad bids -- but TruSignal, a predictive analytics and data company, is … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Both marketers and consumers are conflicted about digital advertising, according to recent events -- and WARC's recently published Global Ad Trends report. Read the whole story
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by Gavin O'Malley
A day ahead of Mark Zuckerberg's first scheduled appearance before Congress, Facebook is unveiling an independent election research commission to explore the company's impact … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The tactics Sandberg adopted in two TV interviews made her come across as stilted, rehearsed and anything but sincere. Read the whole story
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by Alex Weprin
The company is adding Live to IP to its portfolio as consumers increasingly embrace live video across screens and platforms, and as live event … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
This week is shaping up to be an important one for the world of streaming video as two services launch, each seeking to chart … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
Digital advertising and subs are up, but native has halved in just one year in B2B. Read the whole story
by Larissa Faw
Trust -- which is used interchangeably with transparency -- is the cornerstone on which the industry pivots, says Publicis Media's CEO Steve King. King … Read the whole story