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by Alex Weprin
The message for the evening was "advertising works here," with the company touting its prowess at reaching viewers in a live environment. Read the whole story
by Joe Mandese
comScore's new OTT Intelligence Report, published early this morning by UBS, shows Netflix has a 75% penetration of U.S. OTT households, followed by YouTube … Read the whole story
by Wayne Friedman
In the most recent week, Walt Disney TV networks fell 13% on sports viewing. Disney had the biggest share of sports viewing in 2017, … Read the whole story
COMMENTARY
by Joe Mandese
Mark Zuckerberg's testimony put not just Facebook under the microscope for its business model and practices, but the entire industry -- and reminded us … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A crowd of unscripted reality TV stars assembled on one stage was a good way for Discovery Networks to reintroduce itself to the New … Read the whole story
by Joe Mandese
Facebook's share of consumer time continues to erode, according to a Pivotal Research Group analysis of Nielsen data that shows "ongoing growth in digital … Read the whole story
by Joe Mandese
Half of U.S. ad agencies are involved in a pitch at least 10 times per year, according to a survey released this morning by … Read the whole story
by Joe Mandese
Cynics might say this week's "Time" magazine cover reflects some austerity on the part of new parent Meredith, which is also rumored to have … Read the whole story
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by Wayne Friedman
The company includes Fuse, a 65-million-subscriber cable network, and its FM (Fuse Music), a 40-million-subscriber network. The studio will be an in-house creative, talent … Read the whole story
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by Wayne Friedman
U.S. YouTube consumption equates to around 15% of global YouTube activity, but about half of its global revenue. Read the whole story
by Larissa Faw
The promotion kicks off this week with the branded "Viceland" bus visiting key locations in the Washington, D.C. area. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Heading into the TV upfront selling period, traditional TV execs might look at one simple message to advertisers: Buy more. The TV business is … Read the whole story
by Alex Weprin
The deal is one of the first to bundle two complementary streaming services. Differentiated packages will become more necessary as competition heats up in … Read the whole story
COMMENTARY
by Dan Schiffman, Op-Ed Contributor
Millennials are entering their peak years as consumers. This a challenge for brand advertisers that have historically built their awareness using broad reach vehicles … Read the whole story
COMMENTARY
by Jerrid Grimm, Columnist
The Chrome ad blocker is a welcome change for people surfing the web -- and for advertisers, although they might not know it yet. Read the whole story
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by Sean Hargrave
MediaCom has won Sky's GBP425m media-buying account across five EU markets in a shootout with Zenith and Carat, "Campaign" reports. Read the whole story