January 25, 2023
It's Not TV, It's OTT: Data Reveals New Era Of Multichannel Fragmentation
- by Joe Mandese @mp_joemandese, April 12, 2018
New data about the OTT (over-the-top) video marketplace highlights Netflix’s dominance, but also signals the emergence of a group of emerging media brands that the U.S. marketplace likely has not seen since the initial multichannel TV explosion that occurred with cable and satellite TV penetration in the early 1980s.
The …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
