Revenue was up 5.5% to $1.6 billion, and Watch's audience measurement of video and text revenues gained 12%. Nielsen's Buy unit slipped 2% to … Read the whole story

Roku's OTT platform can be more effective than linear TV for a select group of advertisers, a survey by Magna, IPG Media Lab and … Read the whole story

The NCAA Final Four games pulled in 5% of its overall advertising revenues for the period. Read the whole story

The tech titan is suffering its biggest PR disaster ever -- yet still managed to beat analyst expectations for its first-quarter earnings, taking in … Read the whole story

On the company's quarterly earnings call Wednesday, Twitter executives credited lower cost per engagement (CPEs) and new video ad formats with helping its video … Read the whole story

Gatherer Network will be available on the web and on internet-connected devices, with scripted and unscripted programming on topics ranging from food, cooking and … Read the whole story

Click-through rates for search rose 25% year-over-year, showing how improved ad targeting allows publishers to deliver more relevant ads to people. Read the whole story

Viacom posted better quarterly results than expected -- but domestic advertising growth still slowed, with U.S. advertising down 3.4% to $841 million in Q1. … Read the whole story

He is backing away from his year-long pursuit of the site in order to avoid a potential lawsuit, per 'The Wall Street Journal.' The … Read the whole story

The global business value of artificial intelligence will reach $1.2 trillion this year -- an increase of 70% from last year, according to a … Read the whole story

Marketers will invest more than $122 billion in marketing technology expenditures by the year 2022, according to estimates released by Forrester Research. That's an … Read the whole story

Given the b-to-b audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according … Read the whole story

The headline in Facebook's first-quarter earning results continues to be its surging ad demand -- which despite consumer and regulatory concerns about its use … Read the whole story