-
by Richard Whitman, Columnist
The Federal Bureau of Investigation may be looking into shady media trading practices that might run afoul of the law. Read the whole story
by Wayne Friedman
The Dow Jones U.S. Broadcasting & Cable Index and Dow Jones Media Index were up 2.3% and 2.2%, respectively, in mid-day Thursday trading. Read the whole story
by Alex Weprin
With Comcast and Disney now both bidding for control of much of 21st Century Fox's assets, the future of one of the largest streaming … Read the whole story
by Sara Guaglione
The estimated U.S. daily newspaper circulation (print and digital combined) in 2017 was 31 million for weekday and 34 million for Sunday, down 11% … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If you read the stories recounted by the "Financial Times" about Martin Sorrell as a manager and top banana at WPP, you learn that … Read the whole story
by Alex Weprin
This week two OTT services launched, each aiming for a different slice of the market. The Hill, the D.C. political newspaper, rolled out hill.tv, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Media consolidation -- namely, the combining of already large companies to create even bigger ones -- is all the rage this week. Read the whole story
-
by Wayne Friedman
The program will run advanced TV campaigns against audiences, offering total transparency on media outputs, marketing outcomes, competitive insights and pricing. It also offers … Read the whole story
-
by Alex Weprin
The open comment period will run through July 14, after which the IAB Tech Lab Digital Video Technical Standards Working Group will examine the … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Though media companies got bigger, TV networks' ad power has leveled off; some would say diminished. All that has shifted the upfront TV ad … Read the whole story
by Joe Mandese
Ad engagement on all major social media platforms has declined precipitously, according to findings of an annual consumer survey conducted by the equities research … Read the whole story
by Laurie Sullivan
The latest change redesigns Ad Settings, allowing users to turn off targeting signals, and provides more insight into why certain ads serve up on … Read the whole story
-
by Laurie Sullivan
Searchmetrics on Thursday launched a consulting practice to help brands and agencies get the most out of earned media. Read the whole story
COMMENTARY
by Jacob Snelson, Columnist
Facebook has even strengthened its position and remains at the top of every advertiser's list. Read the whole story
COMMENTARY
by Melynda Fuller
The images in question were a selection of Egon Schiele's iconic nudes, and the campaign was quickly met with a swift backlash. Yet we … Read the whole story
by Joe Mandese
Kenneth Hein has joined Dentsu Aegis Network as Chief Communications Officer for the U.S. Hein, who had been Global Chief Communications Officer of Gyro, … Read the whole story
by Chuck Martin
Recall Studios has agreed to acquire Evolution AI Corporation, an artificial intelligence technology company that develops realistic human animation technology to enable AI platforms … Read the whole story