by Larissa Faw
The company's top marketing executive, Keith Weed, made the announcement at Cannes. It's part of a broader effort at the company to eradicate fraud … Read the whole story
by Joe Mandese
With four of the ad world's top economists -- Interpublic's Magna, Publicis' Zenith, Dentsu Aegis Network and Pivotal Research Group's Brian Wieser -- weighing … Read the whole story
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by Larissa Faw
In two years, money spent on mobile advertising will be more than twice the money spent on desktop advertising. Read the whole story
by Wayne Friedman
Discovery Premiere lets clients advertise exclusively in a mix of premiere episodes from 30 of the most in-demand series across its networks for the … Read the whole story
by Wayne Friedman
With strong demand for its new NFL "Thursday Night Football" package, programming on all its digital video platforms scored even better results -- with … Read the whole story
by Wayne Friedman
CBS did well in the upfront, without NFL's "Thursday Night Football," and has nearly completed its deal-making with sturdy price gains. Media-buying execs say … Read the whole story
by Laurie Sullivan
Agencies and ad industry insiders as recently as this week began calling out 'Sports Illustrated' because its home page took about one minute to … Read the whole story
by Larissa Faw
Several companies hosted gatherings on Sunday to let early attendees meet and mingle. Unfortunately, the French air and rail strike put a damper on … Read the whole story
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by Richard Whitman, Columnist
Unless, of course, he gets a last-minute case of cold feet, but let's face it -- that's never been his M.O. Read the whole story
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by Alex Weprin
MobiTV says it has secured hosted streaming delivery rights for more than 210 channels, including those from NBCUniversal, Viacom, Disney, Fox, AMC Networks, C-SPAN, … Read the whole story
by Alex Weprin
Advanced TV advertising company BrightLine is adding voice activation to its InCast enhanced OTT ad platform. BrightLine's solution identifies which voice assistant is used … Read the whole story
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by Wayne Friedman
From April 1-June 15, national movie TV spending from movie studios totaled $363.1 million, according to iSpot.tv. A year ago it was $505.6 million. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
It's no doubt true that FIFA's brand name has an enormous smudge on it, which won't be going away anytime soon. However: While the … Read the whole story
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by Alex Weprin
The deal with Apple may include a talk show or focus on scripted or reality programming. The content may even go beyond video. The … Read the whole story
COMMENTARY
by Joe Mandese
One of the unintended consequences of marketer efforts to comply with the EU's new consumer data privacy rules has been a push by some … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
When The Basement became Schlage's agency of record in 2017, it transitioned the door hardware brand's ad-buying strategy from traditional linear TV to programmatic, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Seventy-one percent of 18- to-34-year-olds subscribe to a traditional pay TV service, compared to 75% of 35- to-49-year-olds and 81% of TV viewers ages … Read the whole story
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by Sean Hargrave
The last regulatory hurdle for Comcast's GBP22.1bn bid for Sky has been cleared as its approach is cleared by competition authorities within the European … Read the whole story