Pinterest's data will let tvScientific's CTV advertising clients track sales outcomes and shopping conversions. Read the whole story

TikTok will give brands additional ad-performance measurement capabilities through an extended partnership with DoubleVerify, offering enhanced attention measurement and more platform-specific campaign insights. Read the whole story

Separate deals announced by WPP and Horizon within 24 hours of each other tell a story about not just the directions they're heading in, … Read the whole story

"Because many of the conversations your chatbots are engaging in may violate our law, additional safeguards are necessary," 42 attorneys general say in letters … Read the whole story

So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate … Read the whole story

Entertainment has quietly expanded its share of the consumer wallet for the past three years. Read the whole story

This assumes CNN would also not be spun off under any WBD plan. Read the whole story

As Meta tests new feed designs on both Facebook and Instagram, it has announced that all U.S. Instagram users can now manually control which … Read the whole story

Netflix sent a note of triumph to subscribers after the company sealed a deal to buy Warner Bros. Discovery, but now Paramount has sent … Read the whole story

The Platinum Rye Entertainment survey also found that Super Bowl ads are vehicles for discovering or rediscovering music with 44% of those polled saying … Read the whole story