by Wendy Davis
Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law said … Read the whole story
by Joe Mandese
At a time when marketers seem transfixed on the "visibility" their brands have with AI, Comscore is taking the next step: analyzing how it … Read the whole story
by Colin Kirkland
Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching a hub on which users can recommend … Read the whole story
by Laurie Sullivan
AmazonBot - used to index content and gather data to improve Alexa and search results - represented more than 4% of all web visits. Read the whole story
by Colin Kirkland
Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a longer brand story while capturing the attention … Read the whole story
by Wayne Friedman
Major sports TV events helped boost overall sports betting as well as the loosening of legal restrictions around wagering in many states. Read the whole story
by Teresa Buyikian
Spot features multiple prominent "bird" mascots sitting down for an "interview" for a fake Netflix documentary. Read the whole story
by Steve McClellan
Plonchak has been elevated to the new role of Chief Growth & Corporate Strategy Officer and Singh has been upped to Chief Financial & … Read the whole story
by Wayne Friedman
TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Their humorous commercials have propelled a handful of car insurance companies to the top of their industry, but they rank among the lowest in … Read the whole story
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by Wendy Davis
"LLMs are already helping researchers across fields achieve major breakthroughs," the Department of Justice argues. "Constraining LLM development under a misunderstanding of fair use … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
When OpenAI began testing ads for users on both free and paid versions, it met almost instantaneous backlash. Read the whole story
by Laurie Sullivan
The goal is to help brands create personalized offers and increase redemptions - and solve a major challenge with loyalty programs, David Kristal, CEO … Read the whole story
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by Laurie Sullivan
Microsoft says it will reorganize its reporting structure from three segments into two: Agents and Infra, and Devices and Consumer. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google wants to access characters, storylines, and content to help "train" its AI platforms. Reports say Google has had many introductory meetings with Hollywood … Read the whole story
by Rob Williams
While 73% of consumers worldwide support banning social media for children, only 39% on average think AI should be banned in schools. Read the whole story
COMMENTARY
by Joanna Drews
We've created is a Frankenstein of data. Technology built for linear television is now being applied to streaming, and that's where things start to … Read the whole story