by Steve McClellan
Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. Read the whole story
by Wendy Davis
Washington State's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google will now have the ability to predict changes in consumer behavior hours or days before they happen to more accurately target ads through … Read the whole story
by Rob Williams
Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic. Read the whole story
COMMENTARY
by Ed DeNicola, Op-Ed Contributor
It's important to remember that publicly disclosed sources of funding can also be used to disrupt political campaigns the same way dark money can. … Read the whole story
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by Wendy Davis
The measure, which was opposed by the ad industry, prohibits companies from selling sensitive data unless the information is "strictly necessary" for a product … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Mr. Spock introduced the phrase “Live Long and Prosper” in the second season of “Star Trek.” And that is exactly what “Star Trek” has … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Can platforms that take 70%+ of the money from advertisers' transactions be the "agents" that you'd want to use to achieve your goals? Read the whole story
by Colin Kirkland
X has announced that creators based in the U.S. must now go through X Money to receive payouts in an effort to onboard more … Read the whole story
by Colin Kirkland
TikTok is looking to expand the NFL's presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Online brands may be hit hardest by Google's AI shift, as recent data signals a major disruption in organic product visibility and consistency across … Read the whole story