Several days after agencies took to LinkedIn to discuss that they were not seeing performance from ChatGPT Ads, OpenAI announced it had reached a … Read the whole story

Many agencies do not see the performance expected from ChatGPT Ads campaigns, despite OpenAI touting improved testing to target audiences. Read the whole story

As expected, the U.S. ad market continued to surge in July thanks to incremental spending related to the World Cup soccer/football tournament hosted by … Read the whole story

The film earned $891.5 million - the second-highest domestic box-office revenue ever, eclipsing the $15.5 million "Coyote vs. Acme" opening. National TV ad spend … Read the whole story

That's right - after nearly two decades, Howard Stern will be back on linear TV with a weekly filmed version of his SiriusXM radio … Read the whole story

The new agency network operates across 40 markets and represents approximately $9.1 billion in 2025 billings. It will be led in the U.S. by … Read the whole story

YouTube has announced the addition of Amazon to its U.S.-based shopping affiliate program, allowing creators to share and earn from Amazon product tags integrated … Read the whole story

Connect Gatorade, Michael Kors, and SharkNinja with Gen Z students heading to college, and you get an Amazon Ads campaign that spans shoppable content, … Read the whole story

X has launched an API for brands using its stand-alone X Chat messaging app, inviting businesses to automate its customer service by creating "an … Read the whole story

The FTC reportedly is considering suing YouTube over decisions to remove videos posted by users. Read the whole story

By pushing TikTok and YouTube into its settlement, Meta eliminates the risk of losing share to noncompliant competitors. My prediction: other digital players will … Read the whole story

Federal Reserve policies indirectly shape advertising. Rate cuts can stabilize borrowing costs and free up budgets for AI-powered analytics to optimize campaign performance. Read the whole story

"Every restaurant claims to have the best chicken sandwich, but we were so confident in ours that we knew fans would back us up," … Read the whole story

The Chamber of Commerce is urging an appellate court to reject the FTC's attempt to revive charges that Meta violated antitrust law by monopolizing … Read the whole story

Move over, fried chicken sandwiches and buffalo wings. Grilled chicken has entered the chicken chat, following a year-long lobbying campaign by the QSR chain. Read the whole story

Humans process and synthesize content differently than agentic technology. Bots require simplified content so they can interpret it more easily. This makes the word … Read the whole story