by Joe Mandese
A survey by "Research Intelligencer" and Pollfish finds that most believe TV's standard-length :30s and :15s commercials are the ideal length, not the six-second … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
Any time TV networks try to change ad formats or lengths, there is one basic reason: money. If a network can charge half of … Read the whole story
by Alex Weprin
AT&T suggests that the service, which will allow more than 30 live TV channels to be streamed, is just the first step toward bringing … Read the whole story
COMMENTARY
by Joe Mandese
Now that AT&T has finalized its acquisition of Time Warner, it is expected to make a number of smaller acquisitions. That move will give … Read the whole story
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by Richard Whitman, Columnist
The media planning Grand Prix was for work on an integrated Tesco campaign, "Food Love Stories." Campaigns for P&G's Gillette in Israel added two … Read the whole story
by Larissa Faw
The conversation quickly turned into a verbal brawl, largely over Auletta's recent book "Frenemies" that documents adland's struggles and Sorrell's refusal to address his … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
At what must the height of irony, we learn this week that Facebook has been spending heavily on TV to win back trust following … Read the whole story
by Sara Guaglione
"Given the fan base that we have created, it is important that we allow our loyal brand followers the opportunity to become equity owners … Read the whole story
by Joe Mandese
The average U.S. WiFi household increased its data consumption 26% in the past year, according to estimates released by comScore as part of a … Read the whole story
COMMENTARY
by Rex Briggs, Columnist
Today's data-driven world has resulted in the emergence of data as an organization's most valuable resource and cornerstone of corporate strategy. Marketers are using … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Two weeks ago I attended Nielsen's annual Consumer 360 conference in D.C. and it was unlike any industry conference I've ever attended. It opened … Read the whole story
by Alex Weprin
As digital video stars increasingly look to expand beyond their home platforms and formats, United Talent Agency and audio entertainment firm Cadence13 are launching … Read the whole story
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by Sara Guaglione
Complex Networks is going global: the millennial and pop culture-focused media company has signed a licensing deal with iflix, one of the largest subscription … Read the whole story
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by Larissa Faw
PMI said earlier this year it wants to phase out traditional cigarette production in favor of alternatives like e-cigarettes and wants creatives to help … Read the whole story
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by Larissa Faw
SeeHer is developing the #WriteHerRight movement and YouDoYou is creating a new program called Athletes & Activism. Read the whole story
by Alex Weprin
On Thursday the company announced a new division called MTV Studios, which will produce new programs and reboot classic MTV shows with the goal … Read the whole story
by Chuck Martin
Results from an augmented reality ad campaign for Saban Brands' Power Rangers franchise have been tabulated to determine the AR impact on time spent … Read the whole story
COMMENTARY
by Melynda Fuller
Using the highest cost platform might not yield the best results; a multi-pronged approach worked more effectively.Conditions influence outcome, even for the same site. Read the whole story