January 25, 2023
Monday, June 25, 2018
News of AT&T's interest in AppNexus surfaced last week in multiple news outlets, which pegged the price of the deal at around $1.6 billion. Read the whole story
COMMENTARYThe long-term goal of AT&T is to become the third dominant walled garden in what Madison Avenue not-so-affectionately refers to as "the duopoly:" Google … Read the whole story
In a decision cheered by privacy advocates, the Supreme Court ruled 5-4 Friday that the police generally must obtain a warrant before acquiring cell … Read the whole story
COMMENTARYBeyond the question of whether or not ABC would go ahead with this spinoff, the network's news release did not answer a number of … Read the whole story
More Americans would choose to consume media via models that provide access for free with a few long-form ads, but free ad-supported media with … Read the whole story
With U.S. fans the largest group traveling from a foreign country to attend, advertisers are taking note. Read the whole story
A significant opportunity for device makers, content creators and advertisers to add market share remains, although the OTT market is no longer a novelty, … Read the whole story
Like the conventional tv viewing marketplace where a few big channels dominate shares of viewing, comScore has done the same for the over-the-top viewing … Read the whole story
Eyeo, the company behind the Adblock Plus ad blocker, has created a browser extension to combat fake news. Called "Trusted News," the product is … Read the whole story
In addition to research, the center's scientists intend to create courses designed to help working professionals and others use blockchain in all manner of … Read the whole story
- COMMENTARY
Those viewers watching AMC Networks - AMC, IFC, SundanceTV, WE tv, IFC and BBC America - via OTT apps on Roku or Apple TV … Read the whole story
"People don't trust that they got what they paid for," said Paul Brody, EY's global innovation leader, citing viewability, reporting errors, and the way … Read the whole story
