by Wayne Friedman
Season-to-date ad revenues -- from October 2017 through May -- are also essentially the same -- down 0.3% to a total of $30 billion … Read the whole story
by Wayne Friedman
The cash-and-stock deal will give Gray Television 142 stations in 92 markets with a U.S. household coverage of 24%. Read the whole story
COMMENTARY
by Charles R. Taylor, Columnist
Fox and Telemundo caught some breaks in ad sales for the 2018 World Cup. Because the NBA finals went only four games, a considerable … Read the whole story
by Alex Weprin
In addition, CBS has gained the ability to stream NFL games for All Access and authenticated pay-TV subscribers to mobile devices. Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
Last week, the company launched IGTV, a new long-form video app, which will also be viewable inside the main Instagram app. Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
The Cannes award shows creative and data can work together -- and consultancies might be the facilitator. Read the whole story
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by Gavin O'Malley
The average mobile gamer indulges in two to three sessions per day, yet there appears to be a difference between paid and organic installers … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Almost two years into a renaissance of TV news programming, which has been a key content piece since the dawn of TV in the … Read the whole story
COMMENTARY
by Alex McIlvenny, Op-Ed Contributor
Pre- and post-roll ads are starting to make way for less intrusive native video. Read the whole story
by Larissa Faw
Kodish most recently served as chief data officer, Publicis Spine, which handles data assets, tech and talent. Read the whole story
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by Richard Whitman, Columnist
Hedge fund investors have made a GBP1 billion bet (about $1.328 billion) against WPP, meaning those funds expect further declines in the company's stock … Read the whole story
by Laurie Sullivan
The acquisition puts AT&T on more even footing when competing with other powerhouses in the ad-tech space. Read the whole story
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by Steve McClellan
The holding company said it was selling more than 5.8 million shares priced at $52. If all the offered shares sell, they would bring … Read the whole story
by Laurie Sullivan
The feature, made available on Monday in the Google Search Console, is called the URL inspection tool, and will become available to Google Search … Read the whole story