The Audience Marketplace platform will combine Roku's own proprietary audience data and technology with trusted third-party data to allows publishers to sell to targeted … Read the whole story

A decade after agencies established independent "trading desks" and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- … Read the whole story

An AI engine called "Koa" drives Planner, the new data-driven planning tool. Megagon, a new user interface, provides recommendations and insights in real-time. Read the whole story

For entertainment programming across all its networks, NBCU holds 17.3% of the ad revenue market share for the October through May period. Sports programming … Read the whole story

Rather than opening the floodgates to all cryptocurrency ads, Facebook plans to continue prohibiting ads that promote binary options and initial coin offerings. Read the whole story

The pro bono work includes an overarching "Rise With Us" brand identity for the 50th anniversary edition of the Special Olympics USA Games in … Read the whole story

A new wave of ad formats that reward consumers explicitly has emerged. Often called "opt-in advertising," "value exchange-based advertising" or "rewarded "advertising," the rewards … Read the whole story

ABC leads in total average viewers and in the key 18-49 and 25-54 viewer demographics, and scored top results for "The Bachelorette" in terms … Read the whole story

The effort stems from its research that 77% of women and 70% of girls believe all images they see have been digitally altered or … Read the whole story

Retail marketers will continue to be the engine driving digital ad spending at least through the next year, according to updated estimates released this … Read the whole story

Jeremy Helfand joins Hulu from Adobe, where he was vice president of Adobe's Primetime business unit and its Media & Entertainment vertical. He will … Read the whole story