January 25, 2023
'Value Exchange' Based Ads Generating Higher Completions, Female Skew
- by Joe Mandese @mp_joemandese, June 26, 2018
Advertising has always been about value exchange, but unlike the past when the value consumers received for engaging with ads was implicit, a new wave of ad formats that reward consumers explicitly has emerged. Often called “opt-in advertising,” “value exchange-based advertising” or “rewarded “advertising,” the rewards typically are to unlock …
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