Publicis will create a new unit within the Groupe to oversee the account, pulling in resources from across Publicis Groupe's Digitas and Blue 449. Read the whole story
The settlement, if approved by a federal judge, will require Disney to sell off Fox's 22 regional sports networks as a condition of allowing … Read the whole story
Most of those new customers could be today's younger TV-video consumers. An estimated 80 million U.S. adults have the internet but do not have … Read the whole story
Big sporting events contributed to the rise in ad views, such as the Winter Olympics, NCAA's March Madness and the Super Bowl. Read the whole story
Downloads of live streaming mobile apps were up 77% during the first week of the World Cup, compared to the preceding weeks, according to … Read the whole story
Research supports the belief that magazine media is the most trusted and influential of all media, with a singular ability to drive sales. Read the whole story
Creating a data powerhouse that supports online advertising and protects consumer privacy seems a little more challenging these days with several government data initiatives … Read the whole story
A dispute over money has led to the end of a seven-year Partnership in Paris for Bollore Group, the company that controls Havas parent … Read the whole story
Ad verification is so complicated, it may take a former Israeli intelligence officer to develop a military-grade protocol to detect and prevent ad fraud … Read the whole story
Burlington Stores is appointing Horizon Media as its new media AOR following a formal review. Initiative was the incumbent. Read the whole story
OOH now stands at the precipice of becoming a true data-driven medium. This is a moment of reckoning, when the OOH industry can learn … Read the whole story
As England debuts on commercial tv tonight, second screeners show a love of beer, DIY, betting and Ronaldo. Read the whole story
Called "Views from the Right," the initiative comes out of The Indianapolis Star, a local, daily newspaper owned by the USA Today Network. The … Read the whole story
'The Daily Beast' is launching a new paid subscription offering, 'Beast Inside,' to give members early access to stories, exclusive series and newsletters. 'Beast … Read the whole story
Sports leagues on traditional linear TV networks may have had demographic issues in recent years -- older, somewhat less desirable viewers to some marketers. … Read the whole story