As expected, President Donald Trump has named ousted Fox News chief Bill Shine the White House's new communications chief. The President said Shine is … Read the whole story
American advertisers are leveraging the games in unique ways. Read the whole story
NBC's coverage of Macy's "Fourth of July Fireworks Spectacular" live from New York City Wednesday night generated a six-year high rating, according to Nielsen's … Read the whole story
Traditional radio believes it can give TV advertisers better access to light TV viewers -- with higher campaign lift -- by allocating some of … Read the whole story
"This will be the most comprehensive and the strongest net neutrality protection in the United States," California Democrat Scott Wiener said Thursday. "We are … Read the whole story
Users in Germany, Italy and other European countries have started to see a new subscription option for Netflix, sitting above the Premium tier that … Read the whole story
Mobile may be taking the dominant share of time spent with digital media, but much of it is going to, well, killing time. According … Read the whole story
The highest-rated traditional TV provider, Dish Network, scored lower than the lowest-rated OTT provider, CBS All Access, in Forrester's 2018 U.S. Customer Experience Index. … Read the whole story
Voice-assistant technology is expanding into the business environment, according to a new forecast from Futuresource Consulting. With 37 million smart speakers installed globally as … Read the whole story
WPP has sent a note to Sorrell's representatives to let the former WPP chief know he may be putting future payouts in jeopardy if … Read the whole story
The Cannes Festival of Advertising, where Lions come from, may not have jumped the shark yet, but it's headed that way. That's important not … Read the whole story
The Google My Business Insights report provides keyword data on the most popular queries for a specific business from unique users. Read the whole story
New data suggests millennials, like boomers, respond to wider, versus niche platforms. Read the whole story
As tariffs on $34 billion worth of Chinese goods took effect at 12:01 a.m., the Chinese government shot back with tit-for-tat 25% duties on … Read the whole story
The study found that people exposed to public health ads online were more likely to search for health and fitness-related information in the future. Read the whole story