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by Wayne Friedman
Video streaming services dramatically increased national TV ad spending for the first six months of 2018 due to highly viewed sports programming such as … Read the whole story
COMMENTARY
by Joe Mandese
Real-time marketing can be incredibly effective, but it doesn't come without its costs. Turns out, one of them is, well, time. A new report … Read the whole story
by Joe Mandese
With "trust" playing a greater role in consumer preferences for brands in all categories, there appear to be no categories that rely more on … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
"Trust" has emerged as the universal truth and common denominator that modern consumers use to differentiate brands. "Trust," to one degree or another, is … Read the whole story
by Joe Mandese
Fox News has devoted the advertising equivalent of $15.2 million of value in its live coverage of Trump campaign rallies since April 28, according … Read the whole story
COMMENTARY
by Joe Mandese
In a direct appeal to crowd-fund a paid media buy to distribute a video attacking liberals as "unhinged," the Trump-Pence campaign this morning sent … Read the whole story
by Laurie Sullivan
U.S. advertisers spent nearly twice as much on data for back-to-school campaigns last year as those in the UK, investing about 1.8 times more … Read the whole story
by Sara Guaglione
Audi, HP, Quicken Loans and Verizon are the first sponsors of the new Wired video channel, which will be free to watch. These sponsors … Read the whole story
by Joe Mandese
Overall, consumer perceptions of their customer experience with major brands is relatively stable, according to results of the 2018 edition of an annual study … Read the whole story
by Tanya Gazdik
Teens are paying attention to Walmart's partnership with Feeding America, McDonald's HACER Scholarships and the Ronald McDonald House, and Microsoft's K-12 STEM programs. Read the whole story
COMMENTARY
by Alex Petrilli, Op-Ed Contributor
Smart TVs provide better, more intuitive data that is changing the way advertisers measure a campaign's success and how they choose to reach target … Read the whole story
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by Richard Whitman, Columnist
Bollore Group controls Vivendi, the parent company of ad firm Havas Group. Yannick Bollore is the CEO of Havas and also chairman of Vivendi. … Read the whole story
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by Alex Weprin
The change, rumored for some time, officially went into effect July 4. Moviepass did not indicate how much peak pricing will cost, saying only … Read the whole story