January 25, 2023
In Media We Trust, All Others Play Catch-Up
- by Joe Mandese @mp_joemandese, July 8, 2018
At a time when “trust” is playing a greater role in consumer preferences for brands in all categories, there appear to be no categories that rely more on the attribute, according to an analysis of 1,287 brands in 150 consumer marketing categories conducted by Brand Keys.
The data, which is …
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