by Joe Mandese
In what likely is the first in an array of divestitures, WPP this morning announced that it has sold sponsorship marketing database, publisher and … Read the whole story
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by Wendy Davis
New privacy laws create "a false sense of concern in the public about the use of largely innocuous marketing data," the ANA says in … Read the whole story
COMMENTARY
by Joe Mandese
Thanks to a good friend who develops high-speed trading systems for Wall Street, I was a little ahead of the curve on the implications … Read the whole story
by Wayne Friedman
Through July 19, NBC's "America's Got Talent" has been averaging a Nielsen 11.6 million viewers, and a 2.2 rating among 18-49 viewers. It's tops … Read the whole story
by Joe Mandese
On a day when new owner Tronc announced it is reducing the size of The New York Daily News' editorial staff by 50%, Pew … Read the whole story
by Laurie Sullivan
Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The future … Read the whole story
by Alex Weprin
DC Universe, which is based on the DC Comics universe of superheroes and characters, will launch in the fall for $7.99 per month, or … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
As we move toward meaningful time-in-view metrics, we may need a maximum as well as a minimum metric. Read the whole story
by Gavin O'Malley
Facebook is limiting the ability of WhatsApp users to forward messages to other users. Facebook says the change is true to WhatApp's original mission. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
When the FCC put the brakes on the Sinclair-Tribune deal, it may have signaled other intentions to TV station groups' acquisition plans. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Liberdy, a blockchain-based company building a platform that works like a data exchange, wants to turn the advertising model on its head. It wants … Read the whole story
by Larissa Faw
Scott Gelber has been promoted to president, Merkley+Partners, and Brock Davis has joined Martin Williams as Chief Creative Officer. Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
The Leichtman Research Group found that the largest pay-TV providers in the U.S., representing about 95% of the market, lost about 305,000 net video … Read the whole story
by Joe Mandese
Cold cash, followed by free products and/or services are the top methods multinational marketers use to compensate so-called influencers for promoting their brands via … Read the whole story
by Wayne Friedman
After completing its upfront sales deals for next year -- following its acquisition of Scripps Networks Interactive early this year -- Discovery U.S. Networks … Read the whole story
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by Richard Whitman, Columnist
WPP is in early talks with ecommerce giant Alibaba Group and two other big Chinese companies to sell a 20% stake in WPP China, … Read the whole story