While global digital advertising and marketing revenue will continue to record strong low double-digit percentage gains this year and next, traditional advertising and marketing … Read the whole story
Studios, rights-holders, and OTT aggregators like Netflix and Hulu will see profit growth, while direct-to-consumer plays will continue to grow, BCG's projections find. Cable … Read the whole story
Fubo has made live sports the focus of its offering, which is a bit more expensive ($45 per month) than "skinny bundles," Read the whole story
This week's "Time" magazine cover will feature the third rendition of illustrator Tim O'Brien's quintessential treatment of President Trump sitting -- or in this … Read the whole story
Mashable and Telemundo are expanding their four-year partnership, taking an online franchise called "El Pulso via Mashable" to linear TV. The show focuses on … Read the whole story
ESPN has not aired the national anthem live during its "Monday Night Football" in the past -- nor has CBS, NBC or Fox. But … Read the whole story
"Facebook goes beyond providing a blank slate for advertisers," the DOJ argues. "Instead, Facebook's advertising platform suggests unlawful options, including to landlords, developers, and … Read the whole story
Pointing the finger at the Russian and Iranian governments, Facebook just thwarted two coordinated efforts to sully its network with "inauthentic" activity. Read the whole story
These are some strange times we live in. The President of the United States is literally calling the media the "enemy of the American … Read the whole story
The controversy over Omarosa Manigault Newman is a callback to days when TV was king and the electronic media could singlehandedly drive a news … Read the whole story
The episodic-like campaign, created by Deutsch, tells the stories of passionate college football fans living in "Fansville." New spots will roll out over the … Read the whole story
There has been recent speculation that Netflix is planning to introduce ads into its service. I thought I was paying monthly to avoid that. Read the whole story
TV consolidation may sound like a positive business plan. However, it comes with some necessary cost-cutting. Read the whole story
Pop-Up Magazine, known for its live magazine events, is expanding internationally this fall with an event in Toronto, Canada. The tour - which features … Read the whole story
By demanding increased transparency and promoting closer relationships throughout the programmatic supply chain, buyers are tackling brand safety issues head on. Read the whole story