The metric gives marketers a barometer to indicate whether the ad content ranges from "poor" to "excellent" and measure its relevance, quality and diversity. … Read the whole story

The national U.S. ad marketplace expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according … Read the whole story

While "cord-cutting" is on the rise among U.S. adults, research indicates 71% of all U.S. consumers have no plans to stop their traditional cable, … Read the whole story

There were some notable debuts, reflected in the positive reviews that some shows received here. Read the whole story

News articles will appear in a carousel of the latest related headlines that provide a summary of diverse perspectives. The perspectives module, used for … Read the whole story

Steaming video service FuboTV is launching its largest marketing campaign to date, targeting existing cable customers to encourage them to cut the cord and … Read the whole story

The majority of each age group says saving money is most important, and they'd all rather shop for food in person. Read the whole story