January 25, 2023
U.S. Ad Market Expands 10% In July, Digital Continues To Be The Beneficiary
- by Joe Mandese @mp_joemandese, August 27, 2018
The national advertising marketplace in the U.S. expanded 10% in July, thanks largely to growth in key categories, such as automotive, pharma and fast-food restaurants, according to estimates released today from Standard Media Index.
The main media beneficiary remains digital, which grew 17% vs. July 2017.
The linear TV advertising …
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