Amazon, the dominant player in e-commerce sales, has also become a dominant player in digital advertising sales. According to revised estimates released this morning … Read the whole story
After years of being chaired by a digital media executive, the Advertising Research Foundation once again has named a traditional consumer marketer to head … Read the whole story
Total viewers for the three-hour awards show posted a Nielsen 10.17 million viewers, down 11% from 11.38 million viewers on CBS a year ago. Read the whole story
COMMENTARYDiversity took center stage Monday night as Emmy awards were bestowed on a wide variety of performers and programs of every stripe. Read the whole story
In-air fall promos have been valued at $59.7 million over the last month. Fox has gained the most value from ad spend. Read the whole story
UM's strengths include analytics, emerging technology, and data sciences. Zenith's strengths include strategic vision, analytics, performance marketing and data sciences. Both agencies have weaknesses. Read the whole story
The company says it received support from a large number of retail investors the brand is looking to engage in June. 'High Times' shares … Read the whole story
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Whenever I look back at number-one-rated shows from the past, there's always one that puzzles me: "The Beverly Hillbillies." Read the whole story
"Because of You" message is specifically designed to avoid painting individual teens as evil culprits. Read the whole story
Carroll will work on what the company says is the goal to "advance audience engagement, increase revenue and further develop Sinclair's forward-looking marketing objectives." Read the whole story
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We can't afford to let mobile fraudsters stifle ad investment in an area where consumers are spending more and more of their media time. Read the whole story
