by Steve McClellan
The ANA study showed that 90% of respondents still work with external agencies as well, and that the in-house agencies provide a range of … Read the whole story
COMMENTARY
by Joe Mandese
Two big studies being released this week indicate programmatic is having a profound effect on media planning and buying. Read the whole story
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by Laurie Sullivan
Search engine marketing came in at No. 2 in an ANA survey, with 30% saying they handle the media planning or buying services in-house … Read the whole story
by Wayne Friedman
FreeWheel's Drive effort comes after its deal with Nielsen to expand measurement to OTT inventory and connected TV video on demand. Read the whole story
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by Wayne Friedman
Fox says its efforts to lower commercial interruption take the form of a two-commercial pod strategy called JAZ, along with a branded-content effort called … Read the whole story
by Larissa Faw
New research by Sprout Social looks at how consumers define transparency and what those perceptions mean for brands and their agencies. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Trump knows cable TV time means earned media time. But Fox is content with just running clips of Trump rallies, which worries the White … Read the whole story
by Chuck Martin
Google's smart agent Google Assistant will be featured in integrations across platforms including the MLB Network and MLB.com. Google and MLB will jointly create … Read the whole story
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by Alex Weprin
Tru Optik's Marketing Cloud product is mapped to 75 million U.S. households, and allows targeting based on traditional metrics like age and gender, as … Read the whole story
by Sara Guaglione
Total magazine media audiences in August 2018 reached 1.8 billion, up 1.5% versus August 2017 for the 112 magazine brands included in the latest … Read the whole story
COMMENTARY
by Sean Hargrave, Staff Writer
WPP's Mindshare has opened a voice and visual consultancy. More will follow as the next wave of disruption hits. Read the whole story
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by Alex Weprin
Even channels sold via Google Preferred, YouTube's premium video inventory, don't disclose data that other content providers make available. The VAB report suggests that … Read the whole story
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by Richard Whitman, Columnist
The agencies in the collective, including Phelps, have reorganized into a single entity that has been dubbed 9thWonder. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers still lack the skills to use data correctly, even when they have access to search, location and other types of data. In a … Read the whole story