This comes in the form of a two-commercial pod strategy called JAZ, along with a branded-content effort called Fox Blocks, with Hulu and Verizon as initial sponsors.
On three nights — October 14, October 21 and November 11 — a five-and-half-minute Fox Block will air, along with nine JAZ pods during Fox’s two-hour prime-time period.
Included in branded-content Fox blocks will be what Fox calls bonus content: entertainment sneak peeks, short video, Fox Sports content and talent.
Fox’s JAZ pods trim traditional two- to-three-minute and longer commercial pods to just two spots -- the first and last positions — just A and Z. Fox announced this effort back in May during its upfront programming presentation.
Overall, Fox says this will deliver a 50% reduction of traditional TV commercial time per night for viewers watching “The Simpsons," “Bob’s Burgers.” “Family Guy” and “Rel.”
The first Fox Block will air after a “Bob’s Burgers” episode and will be entertainment-themed. The second Fox Block, which will run following “Family Guy at 9:00 p.m. ET/PT and “Rel” at 9:27 p.m.ET/PT, will be sports-themed.
The later block will include Skip Bayless and Shannon Sharpe from FS1’s “Undisputed,” who will host the October 14 and 21 sports blocks, called “Undisputed: Sunday Edition.” The November 11 sports block, hosted by Jay Glazer and titled “Fox Sports Supports,” will celebrate the military.