by Wayne Friedman
Tom Hicks Jr., chairman of the super PAC America First, which is aligned with President Trump, is expected to bid on Tribune Media, per … Read the whole story
by Joe Mandese
Programmatic ad spending is slightly higher than previous expectations, according to revised estimates being published by IPG Mediabrands' Magna unit this week. In its … Read the whole story
by Joe Mandese
The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is projected to become increasingly opaque as … Read the whole story
-
by Steve McClellan
The firm's third-quarter organic growth was 2.9% but just 0.6% in the U.S., while the rest of the region was down 5.4%. Read the whole story
-
by Richard Whitman, Columnist
According to research from M&A and fundraising advisor Results International, there were 237 M&A deals completed in the marketing/communications sector in the third quarter, … Read the whole story
-
by Alex Weprin
The company hopes to have more of a direct impact on best practices and guidelines on the digital video and connected TV front, and … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
There is some wild speculation that Trump's long-term future could still be a media one -- via an acquisition of a major company or … Read the whole story
by Wayne Friedman
The drop is assumed to come via unrated shows through internet-connected devices and premium video on PCs, tablets and mobile phones. Read the whole story
by Joe Mandese
Two-thirds of Americans say they are aware of social media bots, with 44% saying they have some or a lot of knowledge about them, … Read the whole story
-
by Alex Weprin
The solution will include independent ad serving, integrated measurement and dynamic creative decisions. It will work across all channels and devices, from video and … Read the whole story
by Wayne Friedman
Laura Molen and Mark Marshall will be presidents of NBCUniversal Advertising Sales and Partnerships, reporting to Linda Yaccarino, chairman, advertising and partnerships, of NBCUniversal. Read the whole story
-
by Alex Weprin
As a virtual multichannel video provider, FuboTV operates at a higher price point than giants like Hulu or Netflix, with an emphasis on live … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
"People" magazine and "Entertainment Tonight" are poised to expand live entertainment news coverage. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
People hopeful that the Murdoch sons would dial back the Fox News propaganda machine: Don't hold your breath. Read the whole story