January 25, 2023
eMarketer: Programmatic Marketplace Growing Less Open, More Private
- by Joe Mandese @mp_joemandese, October 16, 2018
The good news is the programmatic digital ad marketplace is expanding rapidly. The bad news is it is projected to become increasingly opaque as more of the trading shifts from open markets to private ones, according to new estimates published today by eMarketer.
“Concerns over transparency and brand safety are …
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