January 25, 2023
Tuesday, October 23, 2018
After a five-year sabbatical on the supply-side, agency media vet Tim Spengler is back on the demand-side, sort of. Spengler has joined Dentsu Aegis … Read the whole story
On the eve of the DPAA's annual "Video Everywhere" summit, MediaPost held a roundtable discussion with DPAA President-CEO and two of the summit's marquee … Read the whole story
The company is calling the new solution a "significant expansion" of its capabilities, with a combination of addressable targeting, intent-based behavioral targeting and demographic … Read the whole story
"Brands may move from agency to agency... but to win over the people who buy their products... external partners are imperative," she wrote. Read the whole story
The analyst categorizes the $2 billion forecast as "conservative." The analysis in the research note means that Apple would meet or exceed its goal … Read the whole story
Even Kaepernick haters like the message of the ad itself, and they want to talk about "the elephant in the room." Read the whole story
Xebia France was founded in 2005 by Luc Legardeur. The firm's clients include Axa, Air France and BNP Paribas. Read the whole story
Oracle released technology on Monday that analyzes data based on past and present real-time interactions to determine future behavior. It also built in privacy … Read the whole story
Founded in 2007, the Sao Paulo-based New Content will work with the broader Accenture Interactive business in Latin America. Clients include both multinational and … Read the whole story
- COMMENTARY
While marketers are just starting to understand Generation Z (born between 1996 and 2009), we need to prepare for Generation Alpha, those born after … Read the whole story
- COMMENTARY
While the technology is there, and the consumer sentiment appears to be strong, if there is one thing holding back broadcast's shift to OTT … Read the whole story
- COMMENTARY
The combination of Disney's and Fox's library product -- TV and movies -- will total 4,000 titles. And that is more than Netflix -- … Read the whole story
WSJ Custom Studios create a hub for the fashion brand's campaign film series "The Delivery Man," starring actor J.K. Simmons and featuring its Cahier … Read the whole story
- COMMENTARY
Factual and Ibotta discovered a method to combine location and purchase data that creates audience segments advertisers can use to determine behavioral patterns not … Read the whole story
