by Joe Mandese
When it comes to the ethical use of people's data, there is a market split between ad industry professionals and consumers. Asked how ethical … Read the whole story
by Laurie Sullivan
President Donald Trump revealed the move in a taped interview with HBO Axios' Jonathan Swan and Jim VandeHei that aired Sunday. Read the whole story
COMMENTARY
by Joe Mandese
Big startup ideas sometimes emerge before the marketplace is ready to embrace them, or miss the market altogether. Simulmedia's new direct-to-consumer media-buying platform is … Read the whole story
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by Laurie Sullivan
Google Ads added a new category for tv under the "performance by device tab," allowing advertisers to run YouTube ads on connected-device tv. Some … Read the whole story
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by Wayne Friedman
Ad revenues from NFL programming on CBS, NBC, ESPN, Fox and the NFL Network are at $1.72 billion from Sept. 6 to Oct. 31 … Read the whole story
by Joe Mandese
If the past is prologue, TV will continue to be the main beneficiary of this year's holiday retail category spending. Based on an analysis … Read the whole story
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by Larissa Faw
Crispin, Porter + Bogusky (CP+B) will donate 1% of its agency profits to groups that support media literacy. The shop is looking to partner … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Words like automation, advanced advertising and technology carry a lot of weight these days. And they impact staffing in a big way. Read the whole story
by Alex Weprin
The company's direct-to-consumer offerings, CBS All Access and Showtime, combined with new distribution on streaming virtual MVPDs, grew 79% year over year. Read the whole story
by Steve McClellan
St. John Walshe will become CEO, BBDO The Americas, and Jim Moser chairman, BBDO Europe. Read the whole story
by Joe Mandese
The news may not be fake, but it very well could be skewed by the composition of the people who produce it, and according … Read the whole story
by Wendy Davis
"The fact Facebook's new security tools allow users to intentionally misidentify who placed political ads is unacceptable," Democratic Senators Amy Klobuchar and Mark Warner … Read the whole story
by Alex Weprin
According to the "State of the Streaming TV Industry" report, streaming TV saw a 52% jump in plays, and a 63% rise in total … Read the whole story
by Wayne Friedman
In a TV report for the third quarter, older TV viewers had the greatest "attention" to TV programs and commercials -- and in particular, … Read the whole story