-
by Wayne Friedman
"It is the largest quarterly loss ever (the first time the industry lost over 1 million subscribers in a quarter)," writes Craig Moffett, senior … Read the whole story
by Alex Weprin
With the addition of Discovery, Comscore has all of the major English-language TV network groups on board. Read the whole story
-
by Wayne Friedman
Major TV networks and OTT players will test Comscore's new cross-platform video ad measurement product. Nielsen, which has a similar cross-platform Campaign product, continues … Read the whole story
by Alex Weprin
If the Article 13 copyright directive passes, it will have a "profound impact on the livelihoods of hundreds of thousands of people," says YouTube … Read the whole story
by Laurie Sullivan
Weather influences the demand for Scotts Miracle-Gro products. Scotts has short windows to maximize marketing budgets and campaigns. Read the whole story
by Larissa Faw
In a new study, 35% of marketers said they chose images of same-sex couples to avoid criticism for not representing more diversity. Read the whole story
by Laurie Sullivan
Top financial performers invest in digital at a rate much higher than their peers, according to data released Tuesday. Some 66% spend 10.1% or … Read the whole story
COMMENTARY
by Alex Weprin, Staff Writer
"There is a whole generation that expects to see their media [online], they expect to see it on their phone, they expect to see … Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
If you live in a market with an NBC-owned station, have been in a New York City taxicab, or turned on USA Network in … Read the whole story
by Richard Whitman, Columnist
Tom Punch, who recently left his post as Chief Creative and Commercial Officer, Vice Media, joins the creative marketing and production company Spring Studios … Read the whole story