The deal could make Nexstar the biggest owner of U.S. TV stations -- topping Sinclair, which currently has 191 stations in 89 markets. Read the whole story
GroupM, Magna and Zenith are out with their annual advertising forecasts for 2019, which predict low-to-mid-single-digit increases in ad growth next year. Read the whole story
The average of the Big 3 -- WPP's GroupM, IPG Mediabrands' Magna, and Publicis' Zenith -- would be a 4.1% expansion of global ad … Read the whole story
What if instead of relying on the current loony scape of programmatic media-buying, big advertisers built their own plumbing from scratch, cutting out the … Read the whole story
Each time a bot scrapes a web page to check a competitor's price on merchandise, it triggers an ad impression that counts against the … Read the whole story
Saatchi & Saatchi West president Chuck Maguy is promoted to CEO and Julie Michael has been elevated to CEO at Team One. Read the whole story
"People aren't likely to use laptops... right after dinner, but you can pull out your phone and shop so easily, anywhere," says Comscore. Read the whole story
Box office revenues are up 10.2% through Nov. 28 vs. the same period in 2017. Less movies were released, but ticket prices are higher. Read the whole story
Some medium-sized deals are in the offing. They are relatively tiny compared to the big ones of a year ago: Tribune Media (valued about … Read the whole story
In the first half of 2018, an average of 473 advertisers placed native ads for the first time each month. About 11% of brands … Read the whole story
The company has struck a deal with Fox to stream three cult-favorite TV shows: "Buffy The Vampire Slayer," "Angel" and "Firefly." These shows are … Read the whole story
Exploring two officially sanctioned international video services for the U.S.: VOA and GoUSA Read the whole story