Xandr will be bringing first-party data gathered from AT&T set-top boxes to Turner's AudienceNOW ad solution. The company says with this new data, Turner's … Read the whole story
Through January 7, the presidential TV spot has run 12 times on CNN -- with an estimated cost of $27,001; nine times on Fox … Read the whole story
Fool me once, shame on you. Fool me twice, shame on me. Continue fooling me, and we have a seriously dysfunctional relationship. That's how … Read the whole story
Diverse teen group Now United will help launch the platform, through packaging, TV, digital and out-of-home advertising. Pepsi, Doritos and Bubly will each run … Read the whole story
New Fox -- the remaining part of the company after it completes its deal with Walt Disney -- shows fiscal-year 2018 results with slightly … Read the whole story
Hulu ended 2018 with 25 million total subscribers across all products -- up 8 million year-over-year. Read the whole story
According to Zuckerberg, the real challenge will be facing people whose lives his company affects, for better or worse. Read the whole story
Eifler is tasked with moving the company's expansion into over-the-top video and connected TV, virtual reality and augmented reality, social media and voice. Read the whole story
Long-time TV advertising sales executive Cynthia Perkins-Roberts died Jan. 1. She was 54. Perkins-Roberts, a leader in the industry's multicultural marketing efforts, spent the … Read the whole story
Siding with "The Washington Post," "Baltimore Sun" and other Maryland-area newspapers, a federal judge has partially blocked a new electioneering law in the state … Read the whole story
Nielsen says that over the first week of availability, Bird Box's unduplicated reach was 26 million people, slightly more than half of Netflix's cited … Read the whole story
The information provided by Conviva's solution is geared to the product side of streaming TV, rather than the content side. Ad Insights focuses on … Read the whole story
Spoiler alert: we can exclusively reveal the answer is a yes and a yes. Read the whole story
The decline resulted from news around Samsung's deal with Apple. New Samsung TV users can access iTunes and other Apple content. Read the whole story